ODC never fails to wow the crowd and his new single “Pull Up” featuring 4 Eva Noir just raised the bar for most hip-hop artists out there in the industry. His versatile design, together with credible lyricism, is the source of his burgeoning popularity among the hip hop movement. The artist explores a wide variety of subjects in his works and often integrates them into his music videos.
The musical structure in “Pull Up” is kept simple and balanced with the digital grooves to concentrate on the power of the bars. The hypnotic soundscape offers ample artistic space for artists and the audience as well. While the potential hook keeps the listeners focused, the ODC meanders through the entire track with his eclectic delivery. The balance between the rhythm and lyrical flow goes hard as the track progresses.
ODC is making a huge wave in the music industry with his exceptional tracks that have had a profound effect on the listener’s mind with powerful lyrics. The subject matter or the core theme of his songs comes from the artist’s view of life and his experiences. With a relatable approach and expressive bars, the lyrics reflect the artist’s ability and sense of hip hop and rap. The artist’s prior songs, such as “Robbin’ the game” and “Finesse” provide identical vibes along with the artist’s prolific musicality.
The busy artist was kind enough to have an interview with us sharing his thoughts and aspirations for the future. Here is what he had to say:
Thank you for speaking with us at African Hype. What’s the first thing you hope new listeners feel when listening to your music?
The first thing I’d like new listeners to feel when they hear my music is a vibe that feels new yet familiar at the same time. I want people’s first reaction to be “who’s that!? He’s dope!”
Congratulations on your new release “Pull Up”. What is the motivation behind such a lyrically rich and melodically unique single?
Thank you. The hook of the song was inspired by a section of a verse that I had written for another song I was working on. I really liked the repetition and variation on the “pull up” phrase so I decided to try it on another beat that I’d made and it just gelled. As for the lyrically rich element, I have to thank my bro 4 Eva Noir for the fire verse which just set off the 2nd half of the song.
How did you come up with the name, Odc?
ODC is my abbreviated play on the word odyssey. That actually how my stage name is pronounced, odyssey. I went with ODC because life is a journey, it’s an adventure that takes you to and through different places both physically and within yourself. So what a more fitting word to attach to my music career?
Was there anyone or anything in particular that pushed you to pursue music?
Yes, I’ve been fortunate to have come across people in my life that could see my potential and encouraged me to not limit myself in terms of who I could become. I’d always had a talent for rapping and I started making songs for fun. And then some family and friends that I shared that music with encouraged me to look at it more seriously.
If you didn’t like music what would you like to do?
If music wasn’t the itch, then I’d definitely be involved in some sort of entrepreneurial venture or who knows, I could even have decided to be a Twitch streamer.
What are your views on the modern hip hop industry?
I have mixed views on the current state of hip-hop. For the most part I think it’s great that artists are being more innovative in their approach to music, and that the box for what is hip-hop/rap isn’t as rigid these days. On the other hand though I do feel that there’s a lower standard sometimes and that results in some gimmickry from clout chasers. Whether you make conscious rap or you’re about making vibes hits, the common thing that needs to be there is a real love and passion for the game and advancing it.
Do you have any dream collaborations? Who are they?
I’d love to work with Freddie Gibbs, Pusha T, Travis Scott, Chris Martin from Coldplay and a whole bunch of other artists across genres.
For our final question, is there anything else you would like to add?
Yeah, definitely keep an ear and an eye out for more music from ODC, I plan to drop a record every 2 months this year and just have more content out. Keep track of this by following me on Instagram, Twitter and Tik Tok.
Martone isn’t one to tell his story quietly; he’d rather broadcast it until the walls shake. Known as “The Emperor of House Music,” the Detroit artist has built a career on putting himself on the line. For over a decade, Martone has been recognized as a dance-floor architect who is also a storyteller, a cultural activist, and a model of genuine authenticity. He has consistently pushed boundaries with tracks like “Chocolate” and his album The Evolution of Martone, blending club beats with emotional substance. His latest release with Intelligent Diva, “Too Bad, So Sad,” continues that work, proving a heartbreak anthem can be a weapon.
At its heart, “Too Bad, So Sad” is about a breakup, but it’s not the kind that hides in the shadows. Martone opens with lines that feel both personal and cinematic. “I gave my heart, you played it like a game. Thought we had forever, but you just brought the shame.” This is a blunt confession, the kind you make after the tears have dried, when all that’s left is the plain truth. The simplicity of his words makes them hit harder because they don’t rely on metaphor; they are the wound itself. The hook, “Too bad, so sad, it doesn’t mean that I didn’t love you,” feels like a sigh and a shrug at once. It honors the love that was real while firmly closing the door on someone who failed to value it. Martone finds strength in that raw clarity.
Then Intelligent Diva enters, and her verse is like a best friend storming into your room while you’re crying. Her flow is sharp and her tone is commanding, instantly changing the song’s direction. She raps, “Never let nobody treat you like a doormat. You’re a prize to be won, go boast, go brag.” Her words are a pep talk, delivered with the urgency of someone who won’t let you stay down. Martone voices the ache, and Intelligent Diva provides the antidote. Their collaboration creates a dynamic conversation, moving from grief to grit. Her verse transforms the track from a sad diary entry into a rallying cry.
What makes the song feel so immediate is its real-life backdrop. Martone released “Too Bad, So Sad” only days after his divorce was finalized. The timing wasn’t planned, but it feels poetic. You can hear the weight of lived experience in every note. This isn’t just a story crafted for a song; it’s a piece of a life pressed into rhythm and melody.
In a time when dance music can feel like pure escapism, Martone makes sure the beat carries something real. “Too Bad, So Sad” is fueled by emotional honesty, offering both catharsis and empowerment. It’s a reminder that even the deepest heartbreak can be the start of a rebirth. Intelligent Diva’s feature acts as a lifeline, a testament to the power of support when you feel alone.
If you’ve ever found yourself picking up the pieces, this song is for you. Put it on repeat, let it sting, let it heal, and let it remind you that heartbreak is temporary. Reclaiming your power is the real goal. So dance, cry, or scream along. Whatever you do, don’t skip this one.
40 Cal returns with “Benihana,” a track straight from the blocks of Washington, D.C. It’s a smoked-out song that combines swagger with street reporting. The name is fitting, as the track serves up a kind of hazy, late-night bravado. Inspired by a calm smoke session, 40 Cal finds an honest balance between mood, memory, and menace.
The production features a humid, tropical-scented trap loop. It sits low and patiently, giving space for 40 Cal’s cadence to cut through. He raps like a person who has witnessed the worst and figured out how to translate it into sharp, often funny lines. His delivery can make you nod in agreement and wince at the same time. The lyrics are unapologetic, weaving weed metaphors together with imagery from the gutter. The chorus repeats the details of the scent and strain, becoming a kind of sensory anchor.
What really stands out is his ability to switch between swagger and storytelling. He places lines about graduating “from the streets” right next to darker threats involving body imagery and choppers, all while maintaining his distinct loner energy. Through it all, 40 Cal’s voice remains his own. The hook is simple but sticky, “Smoking out the bag got grass like a farmer… real tropical shit name like Benihana.” The words get stuck in your head because they successfully build a specific moment.
He effectively mixes violent imagery with small, humanizing details. Lines like “face so swollen” or “leave him fat like Homer” land with visual force and prevent the song from feeling like empty posturing. A rough humor is threaded through the track. An absurd line can undercut a threat, which makes the whole song feel more authentic and lived-in. The smoke session inspiration is clearly important here. The record’s structure mimics a late-night conversation, circular and relaxed until a sharp line suddenly raises the temperature.
If there is a critique to be made, it is that the song relies heavily on repetition and some familiar metaphors. The violent imagery can feel blunt, almost automatic, which some listeners might find distracting. At the same time, that bluntness can be interpreted as honesty. 40 Cal is not trying to make something pretty. He is reporting, turning the experience of survival into bars that hit fast and hard.
Ultimately, the track’s strength is its personality. 40 Cal comes across as hungry, proud, and sharp. He avoids overexplaining his life. Instead, he throws out images and lines, trusting the listener to understand. There is a magnetic confidence in that approach. With “Benihana,” he is staking his claim and reminding everyone that he is still a voice to be heard.
Let the hook loop and the beat roll. If the track grabs you, it belongs in your rotation. Share it with anyone who appreciates gritty storytelling and keep an eye on 40 Cal. He clearly has more stories to tell, and this track suggests he is just getting warmed up. It’s worth a listen and a spot on your playlist.
A new track from Nigerian producer Stayno and rising Afrobeats artist Joe O is already becoming a fan favorite, creating a life of its own on social media before it has even been officially released. Their new single, “Think About U,” is a slow-burning blend of Afrobeats, Brazilian funk, hip-hop, and soul that has inspired over 80 viral fan videos on TikTok.
The song finds its strength in the combination of Stayno’s thoughtful production and Joe O’s incredibly smooth vocals. It’s a seductive and contemplative track that tells a gangster’s story of heartbreak, love, and passion. Joe O delivers a hook that sticks with you long after the song is over, making it feel right at home on a dancefloor or for a late-night drive.
The buzz around the record grew significantly after Joe O’s recent performance at the Variety Playhouse in Atlanta. While on stage during Nigerian superstar BNXN’s Captain Tour, he gave the excited audience a live preview of the song. The moment helped introduce his sound to a new wave of fans and positioned him as one of Afrobeats’ most interesting new voices.
The song’s organic success on TikTok points to its wider appeal. Its relatable story and seductive groove have connected with listeners, sparking dance challenges, creative videos, and personal reactions from fans around the world.
“Think About U” works because of the clear chemistry between the two artists. Stayno’s world-class production feels perfectly matched with Joe O’s natural ability to create a memorable melody. It feels like a milestone for both as they continue to build their careers within the global Afrobeats scene.
Stayno is a Nigerian, Italy-born producer, songwriter, and DJ known for his ability to blend genres. He often infuses Afrobeats with sounds from funk, hip-hop, and soul, building a reputation for shaping a modern, innovative sound. Joe O is a fast-rising Afrobeats singer whose smooth voice and dynamic stage presence are quickly getting him noticed. This collaboration seems like a perfect match, resulting in a tune that feels genuinely special.