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S2Da Pulls up with a Banging New Track “Real One’s” Prod by Kashmadeit (Official Video)

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S2Da Real One’s

S2Da is a certified hitmaker and rapper from the group The Mack Krew based out of South Carolina. S2Da can be seen on seven Mack Krew Mixtapes with a few singles that have made it to FM radio. This lyrical genius is an independent artist who is known for his unparalleled musical style and his witty unapologetic rap delivery with his southern slang. Carolina made him who he is now today as he had to keep up with the fast-growing life around the city otherwise he would have been left behind real quick. He learned to adjust appropriately to his environment and make the most of opportunities and this has brought him to the limelight as a very promising young act in the music scene!

S2Da is now scaling the music heights by making smash hits that speak of his life experiences and those of his brothers growing up; he paints his music with imaginative creativity and colors it with genuine delivery and performance to make sure a listener is stuck with him right from the first note to the last one!

His stupendous single and video for the track “Real One’s” which was produced by Kashamdeit is a step in the right direction for him as an artist and as a lyricist. The track is modest in its intro with the keyboard swing laying the perfect ground up until 0:15 moment where the grand entrance of the banging drums is met with the heightened alert of the atmospheric synths, the heavy-phased bass kicks and the thought-provoking lyricism on display from the one and only S2Da.

This track is a banger and would be best enjoyed over some loud systems or some properly functional headphones for a listener to enjoy the abundance of the elements used in those instrumentations. S2Da showcases some fine ability and flexibility in his vocals by using the sing-song freestyling kind of style to make amends with the exploding instrumentations below him.

This qualifies as a mainstream track and a radio staple and will be on your mind all day long with its haunting melodicism and clever mix. Follow the attached link to view the high quality video as you get to experience firsthand S2Da deliver his witty punchlines visually! Like the video, leave a comment and also share for more listeners to connect with this prodigious creative!

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Late Stage Crush Reckons with Love’s False Gods on “The Church Ain’t Open This Late”

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Late Stage Crush Reckons with Love’s False Gods on “The Church Ain’t Open This Late”

If you’ve ever stared at a text thread like it’s a sacred scripture or mistook chaos for chemistry, Late Stage Crush is here to tell you, you’re not alone. The Raleigh-based indie-Americana duo, known for their raw emotional honesty and stripped-down style, returns with “The Church Ain’t Open This Late,” a slow-burning, soul-scorching anthem that calls time on toxic devotion masquerading as love.

Late Stage Crush is what happens when poetic storytelling meets unfiltered emotion. Formed in 2023, the project is the brainchild of vocalist Rebecca Sunnybrook and poet-lyricist Susan Mahlburg. Their debut EP, High Noon Divorce, introduced listeners to a world where heartbreak isn’t just a wound it’s a lens for clarity. Now, with their newest single, they continue to carve out a space in modern Americana for the bruised, the brave, and the beautifully bitter.

“The Church Ain’t Open This Late” is a reckoning. Inspired partly by Taylor Swift’s “False God,” the track trades in its own liturgical metaphors to question how often we let love become a false idol. From the very first verse “Met her on a Wednesday / With her halo in her purse” we’re plunged into a twisted, whiskey-soaked chapel of a relationship. There’s no altar here, just a warped kind of worship where obsession is dressed in holiness and staying power is confused for salvation.

Sunnybrook’s delivery is restrained but simmering—like someone trying not to cry during a sermon they don’t believe in anymore. The vocals land soft but cut deep, especially when paired with lyrics like “You baptized me in bourbon / Called it holy rain / But I never asked for worship—I just asked you to stay.” That line alone is a mic drop in the middle of the track, exposing the bitter truth behind the romantic rituals we perform in the name of love.

Beauty of the song lies in its refusal to over-explain. With a minimalist arrangement that keeps the spotlight on the vocals and lyrics, “The Church Ain’t Open This Late” builds its emotional weight slowly. It’s all dusty pews, burnt coats and half-spoken gospel truths each line packing a punch without ever raising its voice. Mahlburg’s poetic touch is unmistakable, painting vivid images with just a few words: “Now the hymns are getting quiet / And the saints are unemployed.” There’s a world in that sentence a world where love has let its guard down and the only thing left is the ashtray full of broken promises.

What’s perhaps most impressive is how the song balances sadness with self-awareness. It’s not a cry for help, it’s a quiet revolution. A decision to walk away from something that felt sacred but wasn’t. By the time the outro rolls in, you’re not just mourning a relationship, you’re setting it down gently and walking out of the church with your head held high.

So if you’ve ever called something “love” when it was really just habit… or holiness when it was only heat… this song’s for you. Ready to feel something real? Stream “The Church Ain’t Open This Late” by Late Stage Crush now on Spotify.

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Popolo Music Group: The Future of Sound Has a New Home—And It’s Filipino

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Popolo Music Group: The Future of Sound Has a New Home—And It’s Filipino

Paul “Pooh” Lunt’s artistry lies in vision and execution—he’s not a traditional musician but a cultural architect who shapes global music narratives from behind the curtain. His genius is in recognizing potential before it peaks, aligning market forces with untapped talent, and building sustainable platforms that challenge geographic and industry limitations. Whether licensing a viral phenomenon like “Gangnam Style” or launching a label designed to elevate Filipino pop to the world stage, Lunt is a master strategist with an instinct for what resonates globally. The CEO and founder of a swiftly rising label, Popolo Music Group, he comes off as a visionary curator of global soundscapes, fusing business acumen with cultural insight to turn regional talent into international icons.

Welcome to Popolo Music Group—a genre-fluid powerhouse designed to disrupt, uplift, and amplify Filipino talent on a global scale. More than just a label, Popolo is a movement. A platform. A safe haven. A global soundboard where culture meets commerce and creativity reigns.

At the heart of Popolo Music Group is freedom. It is not about fitting artists into boxes; it is all about giving them the freedom to break out of them while giving the world a front-row seat to experience such inestimable greatness as it unfolds.

Launched under Lunt’s fearless leadership, Popolo Music Group gives artists, songwriters, producers, and DJs 360° creative control—a rarity in today’s music machine. It’s a radical shift from traditional gatekeeping, and artists are responding. With over 50 acts already signed or affiliated, the label is fast becoming a magnet for fearless visionaries who believe in pushing sound, not just streaming numbers.

The result? A kaleidoscope of sound that spans hip-hop, R&B, indie, soul, pop, K-pop, Afrobeat, experimental, and more. No genre restrictions. No algorithms dictating direction. Like they say, “If it resonates—it belongs.”

With a decade of groundwork behind it, Popolo Music Group isn’t just launching—it’s arriving fully formed. From high-powered writer-producer rooms in Seoul, L.A., and London to the rising studios of Manila and Cebu, the label is cultivating a sonic ecosystem that fuses global polish with Filipino heart.

But Lunt’s ambition doesn’t end in the studio. Coming in 2025 is Popolo Live, the label’s international concert promotions arm. The goal? To secure stages across Dubai, Toronto, Berlin, New York, and Seoul—ensuring that Filipino talent isn’t confined to local circuits but celebrated worldwide.

Popolo is here to create something uniquely Filipino, something built on storytelling, soul, and authenticity. Under Lunt’s stewardship, Popolo Music Group anticipates turning the volume up in the future.

So, when the Filipino Wave crashes onto the global stage, it won’t be an accident—it’ll be a masterpiece.

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Dmighty’s Latest Single “Embrace” Is a Raw, Freestyle-Driven Ride Through Self-Belief and Vibes

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Dmighty’s Latest Single “Embrace” Is a Raw, Freestyle-Driven Ride Through Self-Belief and Vibes

Some artists make music. Others open a window into their world. Dmighty, straight out of Tempe, Arizona, does the latter. Known for his emotionally honest delivery and stripped-down style, he isn’t chasing trends or trying to play a role — he’s speaking directly from the heart. His latest track, “Embrace,” part of a two-song drop titled Revive (alongside “Flyy”), delivers an unfiltered freestyle that feels more like a late-night heart-to-heart than a polished single.

From the opening moments, “Embrace” unfolds like a stream of thought — reflective, unhurried, and deeply personal. The lo-fi beat gives space for the words to land, letting Dmighty’s voice carry the full emotional weight. There’s no flashy hook or radio-ready format. Just one man, a mic, and the truth he’s trying to work through.

The lyrics weave between faith, pressure, dreams, and doubt. “I embrace all the faith, dollars what we chase / Guessing they misplaced all that,” he raps, laying out the tension between spiritual grounding and the hustle of daily life. His voice is calm, but there’s fire behind it — not from ego, but from conviction.

There’s a quiet vulnerability tucked in lines like “it was a privilege just to grab this mic,” a reminder that music, for Dmighty, is more than expression. It’s a necessity. A form of healing. A way to stay upright in a world that doesn’t always hand out second chances.

Throughout the track, he moves fluidly between themes — loyalty to family, internal doubts, ambition, and spiritual grounding — all while keeping the tone conversational. “It’s only for my G’s / only for my family,” he says plainly, drawing a line between clout-chasing and staying true to his circle. Even when he slips into light-hearted bars, like offering someone clothes mid-verse, it feels natural. He’s not trying to impress — he’s letting you in.

Then comes a standout moment: “Just believe in yourself, ’cause sometimes that’s all you got.” Simple, but potent. It lands not as a motivational line, but as a lived truth — one born from experience. In a world full of noise and comparison, belief can feel like the last thing we’re holding onto. Dmighty reminds us that it’s enough.

As part of the Revive release, “Embrace” plays like a mission statement. It’s reflective, grounded, and refreshingly unfiltered. No big drops. No big flexes. Just clarity, character, and growth in every bar.

If you’re looking for hip-hop that slows things down and gets real, this is a track worth sitting with. “Embrace” isn’t chasing the moment — it’s building something deeper.

Stream it now and let it speak to whatever part of you still believes.

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