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Carolina Coast Visuals Presents Handsum Santiago’s “Back It Up” (Official Music Video)

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Carolina Coast Visuals Presents Handsum Santiago’s “Back It Up” (Official Music Video)

Handsum Santiago graduated from the musical school of excellence and you can call him big fish; he goes by the name Handsum Santiago taking the world by storm by masterfully utilizing his lyrical abilities to maximum effect to create perfectly pitched harmonious tracks that sends a listener right over the edge. Coming through as the defining force in the music scene of the modern age of R&B, hip-hop, and pop whilst also managing to infuse the sounds with the pudding taste of the 90s sound in intriguing fashion to create music that rises far beyond the actual lyrics.

Since coming through with his debut EP “Covid 19’, his musical journey has been nothing short of inspiring, swiftly rising to industrial dominance with his astonishingly creative compositions, each boasting maturity and a certain level of experience that was lacking when he was starting out. He epitomizes musical growth like no other artist and after taking a temporary break from music in his early twenties, he got the chance to be reminded of his true purpose of bringing the universe joy, hope, inspiration and positivity through his music and we are glad he did for we won’t be camped here discussing his latest melodic transcendence “Back It Up” that is accompanied by an equally unique video that has already amassed over 2.8 K views in such a short period since its premiere on January 23, 2022.

Established Hip Hop Artist ReachingNOVA Creates a Free-flowing Lyrical Course with His Single "C'est La Vie" Established Hip Hop Artist ReachingNOVA Creates a Free-flowing Lyrical Course with His Single "C'est La Vie"

The video takes a leaf from Hollywood and ensues in some captivating short film starring Handsum Santiago as (Prince Akeem Joffer), Mrs. Shi Stevens as (Mrs. Loretta), Matt Jensen as (Uber Driver) and Rashwan Harrison C.A.P as (Simmi) to headline a captivating film that prepares you for the headlining main event melodicism that soon follows in colorful fashion, the video opens up to the vivid beautiful sceneries accompanied by the slow percussion before the bass-heavy and atmospheric beat synths knock the sound out of the park in ridiculously beautiful fashion.

The heavenly rhythm is made so by the innovative, deeply diverse instruments that contain a subtle yet effective southern type of sound reminiscent of the 80s and 90s R&B and calibrated magically with the more modern retro feel of the club R&B and hip-hop might actually make your head explode. The swirling organic piano marvelously startles and adds that exquisite wall of melody and rhythm that is eternal and sophisticated. Please allow yourself to wonder, add some music to your day by following the attached link, viewing all this sensation, liking it and leaving a comment and stay right there for he is preparing for the release of the album “Handsum” and “Sugar Daddy Land”, two thrilling and diverse collections set for release later this year.

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Established Hip Hop Artist ReachingNOVA Creates a Free-flowing Lyrical Course with His Single "C'est La Vie"  Established Hip Hop Artist ReachingNOVA Creates a Free-flowing Lyrical Course with His Single "C'est La Vie"

MUSIC

Hip-Hop and Rap Star Big Hoop Takes Us through Intriguing Phases of a Relationship, Delivered from His Own Personal Lens with His Latest EP “More than Love.”

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Hip-Hop and Rap Star Big Hoop Takes Us through Intriguing Phases of a Relationship, Delivered from His Own Personal Lens with His Latest EP “More than Love.”

Hailing from Bakersfield, CA, Big Hoop is much more than just any other hip-hop artist or rapper; his relentless dedication to innovation, artistic excellence, emotional depth, authenticity, and breaking down genre barriers has earned him a standout reputation among his fans and peers. The future looks incredibly great for this first-class emcee who continues to defy genre constraints and boundaries, pushing limits and challenging the status quo with his unique arrangements. If you are looking for hip-hop music that is memorable and emotionally resonant, buckle up and enjoy this ride with Big Hoop as your captain!

Big Hoop returns with a six-track EP dubbed “More Than Love,” which follows his own love story of evolution and growth from his old self. Each track seamlessly transitions into the next, capturing the various stages of the relationship without losing the cohesiveness of the album as a whole.

Showcasing sharp lyrical claws over captivating beats, the first two jams, “Girls Stay Trippin” and “Ex Commute,” capture the initial stages of Big Hoop meeting a girl and wanting to know more about her to establish a connection. The depth of lyricism is magnificently supplemented by the crafty execution of the music. “Girls Stay Trippin” has an infectious tone thanks to the catchy hooks and memorable verses, and the second jam is guaranteed to leave a lasting imprint on the heart and soul of its listener purely for its haunting appeal. In both tracks, his panache on the mic remains undefeated.

That guitar intro in “Too Good” takes a listener to heaven and back in an instant, setting a mellow tone for the jam and healing the soul in equal measure. The ensuing hip-hop beat features an upbeat tempo, and on the mic, Big Hoop delivers expressively of wanting to take things to the next level, albeit with a cautious tone that leaves room for disappointment. This is more like him giving her assurance as she navigates the intricacies of getting over her ex-lover as well as her own insecurities. Big Hoop’s seamless flows capture the true power of hip-hop and rap music to tell a relatable story and engage the listener.

“Fairytales” also features a stunning guitar-flavored intro that sets the right tone for the jam. Here, Big Hoop ups the tempo and heat both melodically and emotionally with raw and honest lyrics that are about him wanting the same assurance he has given. He paints vivid pictures of someone who is willing to invest his own feelings if he feels he will get the same back.

“Home” features a mellow hip-hop beat that warms itself over to its listener right from the opening notes. Big Hoop showcases a vulnerable side and speaks his mind in the most emotive way. What makes this jam stand out is that it feels as though Big Hoop is speaking to his heart as much as the other person. As you can already tell from the way the album is going, he’s about to take a big step, and he needs to be sure. Hence the emotional depth underscored by his raw verses.

The last jam “For You” marks the end of this relationship stage, with a seemingly committed vow to follow. Big Hoop’s penmanship is showcased via the relatable rhymes and captivating chorus that he delivers in a sing-song manner, showcasing his versatility not only as a rapper but also as a singer. This is a refreshing confirmation that Big Hoop is indeed willing to take the next step and be the lady’s avatar, and he does so without missing a beat!

Raw, honest, memorable, relatable, and with deep emotional resonance, it is with such a full heart that I hereby recommend to you this sonic beauty that shines a shimmering light on hip-hop and rap and wipes off the negative stereotypes that the genre has always been painted by. Enjoy!

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Fast-rising Norwegian musician The Ruben returns with a catchy, relatable, and memorable single “Your Name (Karma).”

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Fast-rising Norwegian musician The Ruben returns with a catchy, relatable, and memorable single “Your Name (Karma).”

Going by the names The Ruben or Ruben Simonsen, this Tromsø, Norway-based artist immediately reflects his multifaceted musical personality. Throughout his life, he has been collecting experiences and transforming them into songs with universal appeal. For him, writing music is like free therapy, allowing him to express himself freely. His music feels like open chapters of his diary as he pours himself, writing his songs from personal experiences in order to give the lyrics a very real feeling that is easy to connect with. All the tracks he releases stem from true stories in his life, written in an honest and vulnerable way. Though we all go through different situations, we all share the same emotions underneath. As an artist fueled by his own integrity and authenticity, The Ruben hopes to bring some healing through his music and he hopes you embrace him fully.

The Ruben is back with an enchanting new jam dubbed “Your Name (Karma).” The song plays on the concept of karma, making it easy to relate to. It feels like you’re haunted by his sultry vocals and the subtle, synthetic, and hauntingly mellow electro-pop elements that accompany his unmistakable range and power.

If you’re someone who prefers to leave karma to deal with your ex’s wrongdoings rather than seeking revenge, then “Your Name (Karma)” is the perfect fit for you.

The Ruben sings with a raw and honest tone, making it clear that writing this song was therapeutic for him. The song is a bit darker in vibe and shows a different side to his music. The edgier and harder feel of the jam perfectly suits its emotional weight.

At the heart of the song is an unforgettable chorus that will undoubtedly stay with you all day, encapsulating the song’s thematic essence in a catchy and memorable way.

Stream, add “Your Name (Karma)” to your playlist, and recommend it to your friends. Follow The Ruben @rubensimonsen_music for more real-time updates.

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Hip-hop and rap artist Ty Bru takes it back to the basics with his latest jam “The Life That We Swore”

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Hip-hop and rap artist Ty Bru takes it back to the basics with his latest jam “The Life That We Swore”

Ty Bru is a musician, filmmaker, and fashion designer who defies convention with his genre-blending artistry. If you truly enjoy and revere hip-hop and rap in their purest forms, he is the artist to watch. His artistic integrity and authenticity have allowed him to carve his own path marked by relentless growth, taking cues from the sounds he grew up with and infusing them with his unique touch. He is not someone who is easily swayed by current trends; no! He wants to be remembered for being part of something bigger than himself. That is why he keeps it real, raw, relatable, memorable, and authentic!

With five degrees attained so far, his pen game is peerless, showcasing sharpness and wittiness to be admired. You can tell he is an erudite fellow, and he harnesses this sharpness in all his music, capturing the essence of whatever he is singing about with intellectual sagacity to revere.

His newest release, ‘The Life That We Swore,’ sees Ty Bru take it back to the basics, where it all began, both in life and in the inspiration that fueled him to start making music. Together with fellow emcee Havoc and his day-one producer Westtopher, Ty Bru creates something with timeless appeal.

This is the kind of mellow, old-school peppered beat that makes you lose your mind and want to listen to it all day long without stopping. On the mic, Ty Bru makes the most of it, floating on it like he’s skating on ice and capturing the essence of his own upbringing and motivation.

The guest emcee, Havoc, adds to the track’s emotional appeal with an unforgettable chorus, flavored with catchy and memorable hooks, making this a sing-along anthem that stays with you long after the final notes fade away.

An authentic, relatable, and memorable masterpiece, ‘The Life That We Swore’ is resonating with the culture right now.

Check this jam out as well as others from Ty Bru’s impressive discography.

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