Based out of Atlanta, Georgia, etter4th is a 19-year-old rapidly rising entertainer whose ability to deeply connect with his audience stems from his genuine lyrical prowess to tap into the real-life world and deliver music that so many listeners can resonate with and in a way that they can feel. A true wordsmith of his generation, this young blood is a vastly gifted musical star who isn’t afraid to delve deep into the creative process and bare his soul for the listener to dig into what he has to offer. He also exudes a real star glow about him, and his versatility and dynamism, combined with his ingenious presentation of hip-hop sound in multiple forms, pin him to the summit of the up-and-coming talents to watch out for in the hip-hop and rap global community.
As someone who likes to forge new creative paths, he has collaborated with like-minded emcees including S1XS3A, KokoFalls, Nar, AC3!, and 6ydxo and plans on working with Bray Winters, STAY AWAKE, Kahlioh, LonerBoyTjay, 762walkerz, Jay Ledger and revveng3 as he continues taking his craft to higher levels.
The track “On the Run” is a collaborative tour de force with the rapper 6ydxo. This track is raw, vulnerable, and honest. The theme is deeply relatable, and the skillful execution of the music makes it even better!
“On the Run” actually takes inspiration from personal experiences and captures the raw emotions of facing some personal demons. On one faction of the track, someone is grappling with a toxic relationship and the only escape is drugs; equally on the same wavelength, the collaborator speaks about his own experiences with alcohol abuse, seemingly creating a common ground that is drug addiction and how it feels like the easiest escape route—a decision that proves to have dire consequences for the person who, sadly, is going through a lot at the moment and prefers to avoid the issue rather than face it!
The signature hi-hats, powerful drums, a beat built around 808, some snares, and striking trap percussion lay the foundation for etter4th’s half-singing, half-rapping technique as he slides through the track with such subtle confidence and charisma.
He maintains a strong presence throughout and seamlessly transitions from one verse to the next. His sing-song technique adds to the futuristic aura of the track, and his effortless cadence earns this tune its immediacy.
You can feel his love for the genre peppered throughout, backed by such emotion-fueled rhymes and an insane beat that is a seamless fit to his first-class rapping and distinct vocals.
The guest artist, 6ydo does well to drive the message home with his authentic, thought-provoking rhymes that are a perfect fit to the song’s essence and narrative.
The melodious, catchy, and danceable nature of the beat means that a listener gets to bust some moves as they dance with reckless abandon and sing along to the infectious hook like no one’s listening!
This is a pure, polished, and invigorating trap anthem that deserves to be under the spotlight and one that any rap aficionado immediately falls in love with.
If anyone is grappling with some emotional turmoil and personal demons that keep them awake at night and they just want to escape completely from everything, then “On the Run” is the song to make you feel less alone in your feelings…sometimes we are not ready to face our demons and prefer to run away…And you know what? That’s just what makes us human!
Already streaming on all the popular platforms globally, how about you add this new jam as a favorite in your catalog?
Martone isn’t one to tell his story quietly; he’d rather broadcast it until the walls shake. Known as “The Emperor of House Music,” the Detroit artist has built a career on putting himself on the line. For over a decade, Martone has been recognized as a dance-floor architect who is also a storyteller, a cultural activist, and a model of genuine authenticity. He has consistently pushed boundaries with tracks like “Chocolate” and his album The Evolution of Martone, blending club beats with emotional substance. His latest release with Intelligent Diva, “Too Bad, So Sad,” continues that work, proving a heartbreak anthem can be a weapon.
At its heart, “Too Bad, So Sad” is about a breakup, but it’s not the kind that hides in the shadows. Martone opens with lines that feel both personal and cinematic. “I gave my heart, you played it like a game. Thought we had forever, but you just brought the shame.” This is a blunt confession, the kind you make after the tears have dried, when all that’s left is the plain truth. The simplicity of his words makes them hit harder because they don’t rely on metaphor; they are the wound itself. The hook, “Too bad, so sad, it doesn’t mean that I didn’t love you,” feels like a sigh and a shrug at once. It honors the love that was real while firmly closing the door on someone who failed to value it. Martone finds strength in that raw clarity.
Then Intelligent Diva enters, and her verse is like a best friend storming into your room while you’re crying. Her flow is sharp and her tone is commanding, instantly changing the song’s direction. She raps, “Never let nobody treat you like a doormat. You’re a prize to be won, go boast, go brag.” Her words are a pep talk, delivered with the urgency of someone who won’t let you stay down. Martone voices the ache, and Intelligent Diva provides the antidote. Their collaboration creates a dynamic conversation, moving from grief to grit. Her verse transforms the track from a sad diary entry into a rallying cry.
What makes the song feel so immediate is its real-life backdrop. Martone released “Too Bad, So Sad” only days after his divorce was finalized. The timing wasn’t planned, but it feels poetic. You can hear the weight of lived experience in every note. This isn’t just a story crafted for a song; it’s a piece of a life pressed into rhythm and melody.
In a time when dance music can feel like pure escapism, Martone makes sure the beat carries something real. “Too Bad, So Sad” is fueled by emotional honesty, offering both catharsis and empowerment. It’s a reminder that even the deepest heartbreak can be the start of a rebirth. Intelligent Diva’s feature acts as a lifeline, a testament to the power of support when you feel alone.
If you’ve ever found yourself picking up the pieces, this song is for you. Put it on repeat, let it sting, let it heal, and let it remind you that heartbreak is temporary. Reclaiming your power is the real goal. So dance, cry, or scream along. Whatever you do, don’t skip this one.
40 Cal returns with “Benihana,” a track straight from the blocks of Washington, D.C. It’s a smoked-out song that combines swagger with street reporting. The name is fitting, as the track serves up a kind of hazy, late-night bravado. Inspired by a calm smoke session, 40 Cal finds an honest balance between mood, memory, and menace.
The production features a humid, tropical-scented trap loop. It sits low and patiently, giving space for 40 Cal’s cadence to cut through. He raps like a person who has witnessed the worst and figured out how to translate it into sharp, often funny lines. His delivery can make you nod in agreement and wince at the same time. The lyrics are unapologetic, weaving weed metaphors together with imagery from the gutter. The chorus repeats the details of the scent and strain, becoming a kind of sensory anchor.
What really stands out is his ability to switch between swagger and storytelling. He places lines about graduating “from the streets” right next to darker threats involving body imagery and choppers, all while maintaining his distinct loner energy. Through it all, 40 Cal’s voice remains his own. The hook is simple but sticky, “Smoking out the bag got grass like a farmer… real tropical shit name like Benihana.” The words get stuck in your head because they successfully build a specific moment.
He effectively mixes violent imagery with small, humanizing details. Lines like “face so swollen” or “leave him fat like Homer” land with visual force and prevent the song from feeling like empty posturing. A rough humor is threaded through the track. An absurd line can undercut a threat, which makes the whole song feel more authentic and lived-in. The smoke session inspiration is clearly important here. The record’s structure mimics a late-night conversation, circular and relaxed until a sharp line suddenly raises the temperature.
If there is a critique to be made, it is that the song relies heavily on repetition and some familiar metaphors. The violent imagery can feel blunt, almost automatic, which some listeners might find distracting. At the same time, that bluntness can be interpreted as honesty. 40 Cal is not trying to make something pretty. He is reporting, turning the experience of survival into bars that hit fast and hard.
Ultimately, the track’s strength is its personality. 40 Cal comes across as hungry, proud, and sharp. He avoids overexplaining his life. Instead, he throws out images and lines, trusting the listener to understand. There is a magnetic confidence in that approach. With “Benihana,” he is staking his claim and reminding everyone that he is still a voice to be heard.
Let the hook loop and the beat roll. If the track grabs you, it belongs in your rotation. Share it with anyone who appreciates gritty storytelling and keep an eye on 40 Cal. He clearly has more stories to tell, and this track suggests he is just getting warmed up. It’s worth a listen and a spot on your playlist.
A new track from Nigerian producer Stayno and rising Afrobeats artist Joe O is already becoming a fan favorite, creating a life of its own on social media before it has even been officially released. Their new single, “Think About U,” is a slow-burning blend of Afrobeats, Brazilian funk, hip-hop, and soul that has inspired over 80 viral fan videos on TikTok.
The song finds its strength in the combination of Stayno’s thoughtful production and Joe O’s incredibly smooth vocals. It’s a seductive and contemplative track that tells a gangster’s story of heartbreak, love, and passion. Joe O delivers a hook that sticks with you long after the song is over, making it feel right at home on a dancefloor or for a late-night drive.
The buzz around the record grew significantly after Joe O’s recent performance at the Variety Playhouse in Atlanta. While on stage during Nigerian superstar BNXN’s Captain Tour, he gave the excited audience a live preview of the song. The moment helped introduce his sound to a new wave of fans and positioned him as one of Afrobeats’ most interesting new voices.
The song’s organic success on TikTok points to its wider appeal. Its relatable story and seductive groove have connected with listeners, sparking dance challenges, creative videos, and personal reactions from fans around the world.
“Think About U” works because of the clear chemistry between the two artists. Stayno’s world-class production feels perfectly matched with Joe O’s natural ability to create a memorable melody. It feels like a milestone for both as they continue to build their careers within the global Afrobeats scene.
Stayno is a Nigerian, Italy-born producer, songwriter, and DJ known for his ability to blend genres. He often infuses Afrobeats with sounds from funk, hip-hop, and soul, building a reputation for shaping a modern, innovative sound. Joe O is a fast-rising Afrobeats singer whose smooth voice and dynamic stage presence are quickly getting him noticed. This collaboration seems like a perfect match, resulting in a tune that feels genuinely special.