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Raw, Vulnerable, and Intimately Honest Is What etter4th’s “On the Run” Is!

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Raw, Vulnerable, and Intimately Honest Is What etter4th’s “On the Run” Is!

Based out of Atlanta, Georgia, etter4th is a 19-year-old rapidly rising entertainer whose ability to deeply connect with his audience stems from his genuine lyrical prowess to tap into the real-life world and deliver music that so many listeners can resonate with and in a way that they can feel. A true wordsmith of his generation, this young blood is a vastly gifted musical star who isn’t afraid to delve deep into the creative process and bare his soul for the listener to dig into what he has to offer. He also exudes a real star glow about him, and his versatility and dynamism, combined with his ingenious presentation of hip-hop sound in multiple forms, pin him to the summit of the up-and-coming talents to watch out for in the hip-hop and rap global community.

As someone who likes to forge new creative paths, he has collaborated with like-minded emcees including S1XS3A, KokoFalls, Nar, AC3!, and 6ydxo and plans on working with Bray Winters, STAY AWAKE, Kahlioh, LonerBoyTjay, 762walkerz, Jay Ledger and revveng3 as he continues taking his craft to higher levels.

The track “On the Run” is a collaborative tour de force with the rapper 6ydxo. This track is raw, vulnerable, and honest. The theme is deeply relatable, and the skillful execution of the music makes it even better!

“On the Run” actually takes inspiration from personal experiences and captures the raw emotions of facing some personal demons. On one faction of the track, someone is grappling with a toxic relationship and the only escape is drugs; equally on the same wavelength, the collaborator speaks about his own experiences with alcohol abuse, seemingly creating a common ground that is drug addiction and how it feels like the easiest escape route—a decision that proves to have dire consequences for the person who, sadly, is going through a lot at the moment and prefers to avoid the issue rather than face it!

The signature hi-hats, powerful drums, a beat built around 808, some snares, and striking trap percussion lay the foundation for etter4th’s half-singing, half-rapping technique as he slides through the track with such subtle confidence and charisma.

He maintains a strong presence throughout and seamlessly transitions from one verse to the next. His sing-song technique adds to the futuristic aura of the track, and his effortless cadence earns this tune its immediacy.

You can feel his love for the genre peppered throughout, backed by such emotion-fueled rhymes and an insane beat that is a seamless fit to his first-class rapping and distinct vocals.

The guest artist, 6ydo does well to drive the message home with his authentic, thought-provoking rhymes that are a perfect fit to the song’s essence and narrative.

The melodious, catchy, and danceable nature of the beat means that a listener gets to bust some moves as they dance with reckless abandon and sing along to the infectious hook like no one’s listening!

This is a pure, polished, and invigorating trap anthem that deserves to be under the spotlight and one that any rap aficionado immediately falls in love with.

If anyone is grappling with some emotional turmoil and personal demons that keep them awake at night and they just want to escape completely from everything, then “On the Run” is the song to make you feel less alone in your feelings…sometimes we are not ready to face our demons and prefer to run away…And you know what? That’s just what makes us human!

Already streaming on all the popular platforms globally, how about you add this new jam as a favorite in your catalog?

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Hip-Hop and Rap Star Big Hoop Takes Us through Intriguing Phases of a Relationship, Delivered from His Own Personal Lens with His Latest EP “More than Love.”

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Hip-Hop and Rap Star Big Hoop Takes Us through Intriguing Phases of a Relationship, Delivered from His Own Personal Lens with His Latest EP “More than Love.”

Hailing from Bakersfield, CA, Big Hoop is much more than just any other hip-hop artist or rapper; his relentless dedication to innovation, artistic excellence, emotional depth, authenticity, and breaking down genre barriers has earned him a standout reputation among his fans and peers. The future looks incredibly great for this first-class emcee who continues to defy genre constraints and boundaries, pushing limits and challenging the status quo with his unique arrangements. If you are looking for hip-hop music that is memorable and emotionally resonant, buckle up and enjoy this ride with Big Hoop as your captain!

Big Hoop returns with a six-track EP dubbed “More Than Love,” which follows his own love story of evolution and growth from his old self. Each track seamlessly transitions into the next, capturing the various stages of the relationship without losing the cohesiveness of the album as a whole.

Showcasing sharp lyrical claws over captivating beats, the first two jams, “Girls Stay Trippin” and “Ex Commute,” capture the initial stages of Big Hoop meeting a girl and wanting to know more about her to establish a connection. The depth of lyricism is magnificently supplemented by the crafty execution of the music. “Girls Stay Trippin” has an infectious tone thanks to the catchy hooks and memorable verses, and the second jam is guaranteed to leave a lasting imprint on the heart and soul of its listener purely for its haunting appeal. In both tracks, his panache on the mic remains undefeated.

That guitar intro in “Too Good” takes a listener to heaven and back in an instant, setting a mellow tone for the jam and healing the soul in equal measure. The ensuing hip-hop beat features an upbeat tempo, and on the mic, Big Hoop delivers expressively of wanting to take things to the next level, albeit with a cautious tone that leaves room for disappointment. This is more like him giving her assurance as she navigates the intricacies of getting over her ex-lover as well as her own insecurities. Big Hoop’s seamless flows capture the true power of hip-hop and rap music to tell a relatable story and engage the listener.

“Fairytales” also features a stunning guitar-flavored intro that sets the right tone for the jam. Here, Big Hoop ups the tempo and heat both melodically and emotionally with raw and honest lyrics that are about him wanting the same assurance he has given. He paints vivid pictures of someone who is willing to invest his own feelings if he feels he will get the same back.

“Home” features a mellow hip-hop beat that warms itself over to its listener right from the opening notes. Big Hoop showcases a vulnerable side and speaks his mind in the most emotive way. What makes this jam stand out is that it feels as though Big Hoop is speaking to his heart as much as the other person. As you can already tell from the way the album is going, he’s about to take a big step, and he needs to be sure. Hence the emotional depth underscored by his raw verses.

The last jam “For You” marks the end of this relationship stage, with a seemingly committed vow to follow. Big Hoop’s penmanship is showcased via the relatable rhymes and captivating chorus that he delivers in a sing-song manner, showcasing his versatility not only as a rapper but also as a singer. This is a refreshing confirmation that Big Hoop is indeed willing to take the next step and be the lady’s avatar, and he does so without missing a beat!

Raw, honest, memorable, relatable, and with deep emotional resonance, it is with such a full heart that I hereby recommend to you this sonic beauty that shines a shimmering light on hip-hop and rap and wipes off the negative stereotypes that the genre has always been painted by. Enjoy!

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Fast-rising Norwegian musician The Ruben returns with a catchy, relatable, and memorable single “Your Name (Karma).”

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Fast-rising Norwegian musician The Ruben returns with a catchy, relatable, and memorable single “Your Name (Karma).”

Going by the names The Ruben or Ruben Simonsen, this Tromsø, Norway-based artist immediately reflects his multifaceted musical personality. Throughout his life, he has been collecting experiences and transforming them into songs with universal appeal. For him, writing music is like free therapy, allowing him to express himself freely. His music feels like open chapters of his diary as he pours himself, writing his songs from personal experiences in order to give the lyrics a very real feeling that is easy to connect with. All the tracks he releases stem from true stories in his life, written in an honest and vulnerable way. Though we all go through different situations, we all share the same emotions underneath. As an artist fueled by his own integrity and authenticity, The Ruben hopes to bring some healing through his music and he hopes you embrace him fully.

The Ruben is back with an enchanting new jam dubbed “Your Name (Karma).” The song plays on the concept of karma, making it easy to relate to. It feels like you’re haunted by his sultry vocals and the subtle, synthetic, and hauntingly mellow electro-pop elements that accompany his unmistakable range and power.

If you’re someone who prefers to leave karma to deal with your ex’s wrongdoings rather than seeking revenge, then “Your Name (Karma)” is the perfect fit for you.

The Ruben sings with a raw and honest tone, making it clear that writing this song was therapeutic for him. The song is a bit darker in vibe and shows a different side to his music. The edgier and harder feel of the jam perfectly suits its emotional weight.

At the heart of the song is an unforgettable chorus that will undoubtedly stay with you all day, encapsulating the song’s thematic essence in a catchy and memorable way.

Stream, add “Your Name (Karma)” to your playlist, and recommend it to your friends. Follow The Ruben @rubensimonsen_music for more real-time updates.

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Hip-hop and rap artist Ty Bru takes it back to the basics with his latest jam “The Life That We Swore”

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Hip-hop and rap artist Ty Bru takes it back to the basics with his latest jam “The Life That We Swore”

Ty Bru is a musician, filmmaker, and fashion designer who defies convention with his genre-blending artistry. If you truly enjoy and revere hip-hop and rap in their purest forms, he is the artist to watch. His artistic integrity and authenticity have allowed him to carve his own path marked by relentless growth, taking cues from the sounds he grew up with and infusing them with his unique touch. He is not someone who is easily swayed by current trends; no! He wants to be remembered for being part of something bigger than himself. That is why he keeps it real, raw, relatable, memorable, and authentic!

With five degrees attained so far, his pen game is peerless, showcasing sharpness and wittiness to be admired. You can tell he is an erudite fellow, and he harnesses this sharpness in all his music, capturing the essence of whatever he is singing about with intellectual sagacity to revere.

His newest release, ‘The Life That We Swore,’ sees Ty Bru take it back to the basics, where it all began, both in life and in the inspiration that fueled him to start making music. Together with fellow emcee Havoc and his day-one producer Westtopher, Ty Bru creates something with timeless appeal.

This is the kind of mellow, old-school peppered beat that makes you lose your mind and want to listen to it all day long without stopping. On the mic, Ty Bru makes the most of it, floating on it like he’s skating on ice and capturing the essence of his own upbringing and motivation.

The guest emcee, Havoc, adds to the track’s emotional appeal with an unforgettable chorus, flavored with catchy and memorable hooks, making this a sing-along anthem that stays with you long after the final notes fade away.

An authentic, relatable, and memorable masterpiece, ‘The Life That We Swore’ is resonating with the culture right now.

Check this jam out as well as others from Ty Bru’s impressive discography.

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