Based out of Atlanta, Georgia, etter4th is a 19-year-old rapidly rising entertainer whose ability to deeply connect with his audience stems from his genuine lyrical prowess to tap into the real-life world and deliver music that so many listeners can resonate with and in a way that they can feel. A true wordsmith of his generation, this young blood is a vastly gifted musical star who isn’t afraid to delve deep into the creative process and bare his soul for the listener to dig into what he has to offer. He also exudes a real star glow about him, and his versatility and dynamism, combined with his ingenious presentation of hip-hop sound in multiple forms, pin him to the summit of the up-and-coming talents to watch out for in the hip-hop and rap global community.
As someone who likes to forge new creative paths, he has collaborated with like-minded emcees including S1XS3A, KokoFalls, Nar, AC3!, and 6ydxo and plans on working with Bray Winters, STAY AWAKE, Kahlioh, LonerBoyTjay, 762walkerz, Jay Ledger and revveng3 as he continues taking his craft to higher levels.
The track “On the Run” is a collaborative tour de force with the rapper 6ydxo. This track is raw, vulnerable, and honest. The theme is deeply relatable, and the skillful execution of the music makes it even better!
“On the Run” actually takes inspiration from personal experiences and captures the raw emotions of facing some personal demons. On one faction of the track, someone is grappling with a toxic relationship and the only escape is drugs; equally on the same wavelength, the collaborator speaks about his own experiences with alcohol abuse, seemingly creating a common ground that is drug addiction and how it feels like the easiest escape route—a decision that proves to have dire consequences for the person who, sadly, is going through a lot at the moment and prefers to avoid the issue rather than face it!
The signature hi-hats, powerful drums, a beat built around 808, some snares, and striking trap percussion lay the foundation for etter4th’s half-singing, half-rapping technique as he slides through the track with such subtle confidence and charisma.
He maintains a strong presence throughout and seamlessly transitions from one verse to the next. His sing-song technique adds to the futuristic aura of the track, and his effortless cadence earns this tune its immediacy.
You can feel his love for the genre peppered throughout, backed by such emotion-fueled rhymes and an insane beat that is a seamless fit to his first-class rapping and distinct vocals.
The guest artist, 6ydo does well to drive the message home with his authentic, thought-provoking rhymes that are a perfect fit to the song’s essence and narrative.
The melodious, catchy, and danceable nature of the beat means that a listener gets to bust some moves as they dance with reckless abandon and sing along to the infectious hook like no one’s listening!
This is a pure, polished, and invigorating trap anthem that deserves to be under the spotlight and one that any rap aficionado immediately falls in love with.
If anyone is grappling with some emotional turmoil and personal demons that keep them awake at night and they just want to escape completely from everything, then “On the Run” is the song to make you feel less alone in your feelings…sometimes we are not ready to face our demons and prefer to run away…And you know what? That’s just what makes us human!
Already streaming on all the popular platforms globally, how about you add this new jam as a favorite in your catalog?
Katika wimbo wao mpya wenye mchangamsho “Play Your Clarinet!”, Into the Blood wanaunganisha midundo ya kielektroniki inayoshika kwa urahisi na mgeuko wa kusisimua: solo la klaneti lenye mionjo ya jazz kutoka kwa Peter Fuglsang. Uchezaji wake unaongeza mguso wa uchezaji wa moja kwa moja unaokamilisha msingi wa kidijitali wa wimbo huu, na kuunda tukio la kipekee kabisa la kusikiliza.
Wimbo huu utazinduliwa kimataifa tarehe 22 Novemba katika lugha 11 tofauti—ikiwemo Kiswahili, Kifaransa, Kiingereza na Kichina n.k.—pamoja na toleo lisilo na sauti za kuimba.
Jiunge nasi katika safari ya kimataifa Acha “Play Your Clarinet!” ikupeleke kuvuka mipaka, sauti na tamaduni. Wimbo mmoja. Lugha kumi na moja. Utasikika kwenye majukwaa yote makubwa ya kusikiliza muziki mtandaoni, na video za maneno ya wimbo zitapatikana kwenye YouTube. Jifunge mkanda na ufurahie safari!
Kuhusu Into the Blood Duo la Into the Blood—Jens Brygmann (sauti za kuimba na ngoma za kidijitali) na Carsten Bo Andersen (kinanda na sintesa)—imekuwa ikifanya kazi tangu mwaka 2016. Muziki wao umekuwa ukipigwa kwenye vituo mbalimbali vya redio duniani, vikiwemo vya Uingereza, Australia na Ufaransa.
Toleo la asili la “Play Your Clarinet!” pia linapatikana kwenye rekodi ya vinili ya inchi 12 kama sehemu ya mradi wao mkubwa wa Destination 11, unaojumuisha video ya muziki ya dakika 11. Video hiyo imewahi kuonyeshwa katika matamasha mbalimbali ya kimataifa ya filamu fupi, na hadi sasa tayari imeshinda tuzo mbili nchini India, kufikia hatua ya fainali kwenye East Village New York Film Festival na Las Vegas International Film & Screenwriting Festival, nusu fainali kwenye Seattle Film Festival na robo fainali kwenye Synergy Film Festival huko Los Angeles.
Mradi wa Destination 11 umefadhiliwa na White City Consulting na Custom Coaching.
Montreal-based pop sensation and LGBTQ activist Van Hechter is back with “Boy Problems,” a stunning new single. The track merges his signature upbeat charm with rare emotional depth. Hechter, known for hits like “Disco Brother,” “Hot Damn,” and “Love Elastic,” reveals a new side to his magnetic electro-pop personality, offering a message that is both radiant and raw.
At 4 minutes and 24 seconds, “BoyProblems” is a bilingual (French & English) eruption of glitter, melancholy, and empowerment. It’s built on irresistible synths, glossy production, and pulsing basslines. The song invites listeners into a world where heartbreak beats in rhythm with liberation. The melodies feel euphoric on the surface, yet are stained with a haunting vulnerability, proving that dancing and deep feeling can exist together.
At its core, the song is a manifesto about refusing to settle for half-love. Van delivers lyrics that make you sway, smile, and suddenly pause; the truth stings. If love isn’t loud, real, and fully given, he’d rather walk away. It’s a reminder wrapped in rhythm: loving yourself means refusing the small version of what you deserve.
Filled with Hechter’s signature humor, glamour, and optimism, “Boy Problems” is a club anthem and a soul-stirrer all at once. The bilingual lyrics expand its emotional reach. The track feels at home anywhere, from Parisian dance floors and New York rooftops to headphones on a bus or speakers at Pride.
This is a jam that makes you feel like you’re flying, free from pretense. It’s definitively dance-pop and unmistakably Van Hechter, though the smile has a real heartbeat underneath. Listeners will hear that signature flair; he’s still cheeky, stylish, and unapologetically queer. His artistry is simply sharpened with new emotional honesty. This is a growth moment, delivered with a wink and a synth hook.
“Boy Problems” is a significant step beyond a simple catchy single. It’s a toast to self-worth. A glittering rebellion against lukewarm love. A reminder that the dance floor can be a place to heal. This sonic centerpiece belongs on your playlist, and on your friends’ too.
Sometimes a song shows up like that friend who kicks open the door without knocking, grinning and saying, “get your shoes, we’re leaving.” “Tule Tule,” the new single from South Sudanese artist TR Craze featuring Jamaican-UK rapper Caine Marko, moves exactly like that. The track is bold and charged, carrying the weight of lived experience while stomping over a dark, menacing drill beat that feels built for the streets as much as the club.
TR Craze’s backstory reads like a movie script Hollywood studios would fight over. He was born in South Sudan, shaped by the trauma of civil war, and pushed into the harsh realities of refugee life. He literally survived the treacherous routes through Libya and across the Mediterranean Sea to reach Europe. This man distills survival into rhythm. On “Tule Tule,” you can feel that heart, that urgency, and that fire in his delivery, channelled into a raw, assertive drill performance that cuts through even if you don’t understand a single word of the opening verse. At its core, “Tule Tule” is a raw, assertive drill track that isn’t afraid to bare its teeth.
The word “Tule” comes from Nuer. It refers to youth games and the electric thrill of chasing something, whether that’s victory, joy, or destiny. TR Craze uses that spirit like a drumbeat beneath his voice. The choruses hit with a communal, call-and-response warmth but here that playfulness is flipped into a gritty, chant-like hook – “Tule Tule” – that feels like the rallying cry of a crew on the move. Even without translating the lyrics, the tone tells you everything. This is about motion, pursuit, celebration, and refusing to stay stuck in the past, all wrapped in an unapologetic, high-adrenaline atmosphere. Lyrically, the track leans into street life, dominance and crew loyalty, matching the tension in the beat.
Behind them, producer Kyxxx builds a dark, tense soundscape, stitching drill drums with Brazilian bounce and Bhangra-flavoured rhythmic elements that keep the track constantly on edge. The result is a gritty, energetic and unapologetic atmosphere that pulls you straight into their world.
Then Caine Marko slides in for the second verse, and the whole energy pivots into a sharp, swagger-heavy bounce. His flow is clean but gritty, confident and confrontational, shifting between braggadocio and sly charm.
“She knows I’m a wolf and I run the pack,” he starts, classic alpha talk, but delivered with a laid-back grin. “She come first like running track,” he continues, flipping between affection and athletic metaphors like a man who’s too used to moving fast.
Then he opens up the verse more: “Doing dirt and getting with a bitty, I only pretty… then back to the city. Got me some liquor then it got me some weed.” It’s lifestyle rap, but the reckless, unapologetic kind. It’s the messy, outside-at-night, live-in-the-moment vibe that balances TR Craze’s more grounded narrative. When he ends with “you going to hang with the gang,” the energy snaps into a group-hyped finale, a reminder that music like this isn’t meant to be consumed alone, underlining the crew-first loyalty at the heart of the record.
“Tule Tule” works because it blends worlds without softening its raw, street-hardened edge. It merges East African emotion, Caribbean-UK swagger, drill and hip-hop grit, Brazilian and Bhangra textures in Kyxxx’s production, diaspora storytelling, and a spirit of joy that refuses to be dimmed by pain.
Let “Tule Tule” run while you’re walking, cooking, texting, or plotting big dreams – or getting ready to step out with your crew.