Raw, Vulnerable, and Intimately Honest Is What etter4th’s “On the Run” Is!

Based out of Atlanta, Georgia, etter4th is a 19-year-old rapidly rising entertainer whose ability to deeply connect with his audience stems from his genuine lyrical prowess to tap into the real-life world and deliver music that so many listeners can resonate with and in a way that they can feel. A true wordsmith of his generation, this young blood is a vastly gifted musical star who isn’t afraid to delve deep into the creative process and bare his soul for the listener to dig into what he has to offer. He also exudes a real star glow about him, and his versatility and dynamism, combined with his ingenious presentation of hip-hop sound in multiple forms, pin him to the summit of the up-and-coming talents to watch out for in the hip-hop and rap global community.

As someone who likes to forge new creative paths, he has collaborated with like-minded emcees including S1XS3A, KokoFalls, Nar, AC3!, and 6ydxo and plans on working with Bray Winters, STAY AWAKE, Kahlioh, LonerBoyTjay, 762walkerz, Jay Ledger and revveng3 as he continues taking his craft to higher levels.

The track “On the Run” is a collaborative tour de force with the rapper 6ydxo. This track is raw, vulnerable, and honest. The theme is deeply relatable, and the skillful execution of the music makes it even better!

“On the Run” actually takes inspiration from personal experiences and captures the raw emotions of facing some personal demons. On one faction of the track, someone is grappling with a toxic relationship and the only escape is drugs; equally on the same wavelength, the collaborator speaks about his own experiences with alcohol abuse, seemingly creating a common ground that is drug addiction and how it feels like the easiest escape route—a decision that proves to have dire consequences for the person who, sadly, is going through a lot at the moment and prefers to avoid the issue rather than face it!

The signature hi-hats, powerful drums, a beat built around 808, some snares, and striking trap percussion lay the foundation for etter4th’s half-singing, half-rapping technique as he slides through the track with such subtle confidence and charisma.

He maintains a strong presence throughout and seamlessly transitions from one verse to the next. His sing-song technique adds to the futuristic aura of the track, and his effortless cadence earns this tune its immediacy.

You can feel his love for the genre peppered throughout, backed by such emotion-fueled rhymes and an insane beat that is a seamless fit to his first-class rapping and distinct vocals.

The guest artist, 6ydo does well to drive the message home with his authentic, thought-provoking rhymes that are a perfect fit to the song’s essence and narrative.

The melodious, catchy, and danceable nature of the beat means that a listener gets to bust some moves as they dance with reckless abandon and sing along to the infectious hook like no one’s listening!

This is a pure, polished, and invigorating trap anthem that deserves to be under the spotlight and one that any rap aficionado immediately falls in love with.

If anyone is grappling with some emotional turmoil and personal demons that keep them awake at night and they just want to escape completely from everything, then “On the Run” is the song to make you feel less alone in your feelings…sometimes we are not ready to face our demons and prefer to run away…And you know what? That’s just what makes us human!

Already streaming on all the popular platforms globally, how about you add this new jam as a favorite in your catalog?

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