Popularly acclaimed hip-hop duo THE UNUSUALS just dropped the video of the year for their single, “Pressure”

In this era of fierce competition, to be recognized as a standout in one’s field requires much more than talent. For one hip-hop and rap duo based out of The Pacific Northwest, this is a rare field they have been able to conquer thanks to their relentless work ethic, unwavering dedication to their craft, unapologetic authenticity, and, of course, lyrical prowess. It has not been lost on their diehard fans as well as new recruits how they always manage to come back harder with tracks oozing confidence and charisma, raw talent, and critical widespread acclaim. If you have already given up on rap, perhaps it’s because you haven’t had the chance to meet THE UNUSUALS and as the name suggests, there is nothing ordinary about this peerless duo!

The airwaves now resonate with THE UNUSUALS’ new single, “Pressure,” from their highly anticipated self-titled album, accompanied by an epic, visually stunning, and action-packed music video directed by Tim Carpenter.

The lyrics explore the everyday pressures of life that are inevitable, delivered with the mindset of a nonquitter who perseveres through the pressure, navigating his way through all manner of adversities, growing stronger with every challenge, and finally conquering head held high!

The track gets off to that memorable chorus that will remain in your head even when the track is no more. Xperience then relays his wise perspectives over the top-notch production that spans nostalgic and contemporary. Ninjaface is equally masterful with his nimble flows that pertain to this tune’s weighty lyrical narrative.

The accompanying music video is a short blockbuster in its own right. I love how as the track progresses and THE UNUSUALS delve deep into the lyrical narrative, the more intense the scenes in the music video get, mirroring the strong emotions and mood of the lyrics.

A thriller by any sense of the word, this music video is such an epic representation of the single and one that heightens the impact of the tune tenfold.

To understand what the hype is all about, watch this mini-movie, which will undoubtedly leave you captivated.

“Pressure” is a single off of THE UNUSUALS’ self-titled album that will debut this coming December 22 on all the major streaming platforms. This is one of those mega projects that you don’t want to miss, I can promise!

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