MUSIC
Popolo Music Group: The Future of Sound Has a New Home—And It’s Filipino
Paul “Pooh” Lunt’s artistry lies in vision and execution—he’s not a traditional musician but a cultural architect who shapes global music narratives from behind the curtain. His genius is in recognizing potential before it peaks, aligning market forces with untapped talent, and building sustainable platforms that challenge geographic and industry limitations. Whether licensing a viral phenomenon like “Gangnam Style” or launching a label designed to elevate Filipino pop to the world stage, Lunt is a master strategist with an instinct for what resonates globally. The CEO and founder of a swiftly rising label, Popolo Music Group, he comes off as a visionary curator of global soundscapes, fusing business acumen with cultural insight to turn regional talent into international icons.
Welcome to Popolo Music Group—a genre-fluid powerhouse designed to disrupt, uplift, and amplify Filipino talent on a global scale. More than just a label, Popolo is a movement. A platform. A safe haven. A global soundboard where culture meets commerce and creativity reigns.
At the heart of Popolo Music Group is freedom. It is not about fitting artists into boxes; it is all about giving them the freedom to break out of them while giving the world a front-row seat to experience such inestimable greatness as it unfolds.
Launched under Lunt’s fearless leadership, Popolo Music Group gives artists, songwriters, producers, and DJs 360° creative control—a rarity in today’s music machine. It’s a radical shift from traditional gatekeeping, and artists are responding. With over 50 acts already signed or affiliated, the label is fast becoming a magnet for fearless visionaries who believe in pushing sound, not just streaming numbers.
The result? A kaleidoscope of sound that spans hip-hop, R&B, indie, soul, pop, K-pop, Afrobeat, experimental, and more. No genre restrictions. No algorithms dictating direction. Like they say, “If it resonates—it belongs.”
With a decade of groundwork behind it, Popolo Music Group isn’t just launching—it’s arriving fully formed. From high-powered writer-producer rooms in Seoul, L.A., and London to the rising studios of Manila and Cebu, the label is cultivating a sonic ecosystem that fuses global polish with Filipino heart.
But Lunt’s ambition doesn’t end in the studio. Coming in 2025 is Popolo Live, the label’s international concert promotions arm. The goal? To secure stages across Dubai, Toronto, Berlin, New York, and Seoul—ensuring that Filipino talent isn’t confined to local circuits but celebrated worldwide.
Popolo is here to create something uniquely Filipino, something built on storytelling, soul, and authenticity. Under Lunt’s stewardship, Popolo Music Group anticipates turning the volume up in the future.
So, when the Filipino Wave crashes onto the global stage, it won’t be an accident—it’ll be a masterpiece.