MUSIC
J. Maurice Delivers a Timeless Hip-Hop Anthem With Unmatched Style and Storytelling
If there is a swiftly emerging rap maverick out there who deserves his flowers, then it has to be J. Maurice, a rap revolutionary who has got this hip-hop thing figured out. A painter with words, his style is unconventional and still authentic and accessible as he pairs emotional storytelling with infectious productions, slithering over beats like a python with such articulate wordplay, commanding vocal presence, and an old-school swagger that you cannot take away from him. His sound is like this bridge between generations as he brings that inescapable nostalgia with modern-fueled storytelling for that maximum effect.
He is back with a new smash hit dubbed “What’s It Gon Be,” a sonic tour de force that has been inspired by the unmistakable vibe of West Coast hip-hop.
With a slick blend of luxury, lifestyle, and modern romance, this track presents J. Maurice at his peak—confident, mature, and effortlessly smooth. His impeccable flow and cadence ride perfectly over a beat that fuses old-school West Coast influences with a modern hip-hop edge, creating a sound that is both nostalgic and fresh.
“What’s It Gon Be” is an instant classic, effortlessly catchy and undeniably timeless. This track will be your new anthem if you appreciate hip-hop that exudes confidence and style. And that’s not all, there’s a cinematically pleasing animated music video that is a perfect representation of the track’s theme and storyline—illuminating the music and giving the viewer something to stay glued on.
A brilliant addition to J. Maurice’s impressively growing catalog, “What’s It Gon Be” is a worthy addition to any hip-hop and rap catalog and showcases the artist’s knack for masterful storytelling and his niche for that old-school vibe that oozes out of him effortlessly.
Check this jam below and let it be a straight-up addition to your playlist.