As someone who was born in Croatia and raised in South Africa, IKS delivers on both fronts, representing both worlds and cultures with his eccentric music, which in turn translates into an across-the-board appeal among different demographics. He is someone who is not limited and likes to push the genre boundaries in order to engineer a distinct and genre-defying sound with roots in hip hop and rap music. He also writes, produces, and edits his own music videos…you can say he likes to have 360-degree control over his music and is really setting the bar high as an independent artist.
“BITTER SWEET” is his latest masterpiece that has also been accompanied by an eye-catching, expensive music video that is definitely worth anyone’s time.
A proper hip-hop banger and street anthem, IKS pirouettes over the beats and cadence; trading verses both in English and Balkan languages for that crossover appeal.
Exposing his witty charm and daring personality, IKS shoots straight over the beats and drives the deeply personal and conscious message home with that memorable and infectious hookline, “I walk with knives in my back…”
The exceptionally produced trap beats and melodies lay down the ice for IKS to skate on, and he does not disappoint, rolling over them with professional virtuosity and athletic precision.
The music video too is a high-grade visual stunner, and I absolutely love that sick intro with the teasing of the vintage car engines; it really demands a viewer’s attention immediately.
In less than 24 hours, “BITTER SWEET” has already claimed more than 5K YouTube views, with the numbers projected to rise even higher thanks to that superb production, deft arrangement, pristine songwriting, and unmatched lyrical presentation…it is definitely one for the books!
To experience what IKS is made up of, follow the attached link, make sure you subscribe to his YouTube channel, like this release, and find a spot for it under your favorite playlist.
Follow IKS everywhere, including Instagram, for more insights on his creative endeavors!