With every passing year, search engines learn more about user behaviour and update their algorithms to provide a better user experience. The search engine giant Google rolled out a new feature in its search result a few years ago which is commonly known as the “Google knowledge panel”. People who are wondering what is this “Google knowledge panel” can type the name of any popular music celebrity in their country in Google after which they will find that on the right side of Google, there is an attractive panel that contains various details about the celebrity like name, social media accounts, bio, etc. In general terms, it is called as “Google artist profile” or “Google artist panel” by people.
This panel is also triggered when you type the name of any organization, any species or any popular person from any sector like politics, entertainment, media etc. The information contained in this panel comes from Google’s knowledge graph which is one of the patented tools of Google.
Why is it necessary and how it can impact you?
If you are an artist, getting a dedicated knowledge panel for you can build your online reputation. If people search your name on Google and find a special panel containing all your details at one place, then it builds your brand image online. Nowadays people and companies are spending much more on branding and marketing because they know that the return on investment for brand building is much bigger. Getting into the Knowledge Panel for your name means more business for you and more revenue for you. This “Google artist bio” can get your personal brand to new peaks.
How can any artist get a Google knowledge panel?
Even though Google does not reveal its secrets, there are certain factors that can decide your appearance on this panel. There has been a detailed write up on this topic at this link on medium.com. However, in short, you will have to do certain things to get this panel some of which are high authority press releases, mentions on Wikipedia, consistent information maintenance online, etc. This process can take a few weeks to months to show the desired results. The above-mentioned link also contains some sources by which one can get this artist knowledge panel easily by paying for that service.
Musicians usually don’t do all the SEO and online marketing stuff. So it is better that they could hire a marketing company for building their personal brand by consistently issuing press releases and publishing guest posts. Once Google starts noticing this pattern of getting mentioned online frequently, it can provide a knowledge panel for your name too.
With time, Google modifies its search algorithm which results in a new set of rules to be followed. It is therefore best suited to start working on getting a knowledge panel now as it will become much more difficult to get one later.
