The rap industry has been put on high alert following the swift emergence of a new type of force in Black Diamond alias Iamtheblackdiamond; a black jewel in worth and poise, y’all better mark that name because she is just getting started! Black Diamond, who hails from Nashville, Tennessee, has already generated significant buzz with her music and is poised to claim a massive following marked by massive radio listenership. More than 5 million people listen to her music on the radio, which is a commendable feat in and of itself; she no holds barred, authentic style appears to make an impression on hip-hop heads all over the world!
When she dropped the single, “Its Givin” featuring a guest performance from Love & Hip Hop’s reality TV star Just Brittany, I didn’t think she anticipated the impact it would have on the listeners. I tend to think she was as surprised as the rest of us, and in a good way!
“Its Givin” is just fresh killer vibes, from the beats down to the hard-hitting lyricism, and now that I have listened to it on countless occasions, I really would not have it any other way! Its raw components are appealing, and I love how Black Diamond isn’t shy about unleashing her braggadocio attitude as she confidently drops some factual bars over the blazing instrumentation.
The beats go heavy, with the quintessential 808’s blending with the deep-phased basslines, the atmospheric synths, and the biting drums for melodies that make your chest thump. Just Brittany does well on her part to drive the emotions of the track home in her own composed and fiery manner.
The music video for “Its Givin” is already out, and it has already received tremendous viewership, with the numbers getting bigger every day. The time and effort that went into creating such a high-quality complementary visual as this — worthy of a track of this stature!
With thousands of fans sharing their reels on Instagram with “Its Givin” as background audio, it is just about time that you paid more attention to this banger; follow the attached link to watch the stunning visual, like it, and share your thoughts under the comment section!