A masterful fusion of grit, intellect, and innovation, Asheboro, NC native Ty Bru embodies the essence of renaissance creativity. He is a boundary-pushing force who doesn’t just make art but lives it. Rooted in the raw soul of old-school hip-hop and elevated by a modern, entrepreneurial edge, his sound and style reflect both reverence for tradition and fearless evolution. As a lyricist, his pen is sharp, his wordplay is intricate, his delivery is magnetic, and his themes are layered with depth, humor, and cultural insight. There has always been a cinematic quality to his music, perfectly merged with his award-winning filmmaking background, that makes every verse feel like a scene and every song a storyline. That visual sensibility bleeds into his fashion work too, where design becomes another mode of storytelling. He is a testament to the power of self-made artistry. He channels the hustle and vision of an Empire State of Mind, wherever he goes. Whether on stage or behind the camera, Ty moves like a creative music in motion—always evolving, always inspiring.
“We Ride” is the jam for every occasion; it is a sonic centerpiece that has been drenched in that R&B-soul-hip-hop vibe, making it the perfect jam to unwind to or set the mood for something bigger than you.
Hitting a listener right in the nostalgia, this was the perfect treat by Ty Bru as he keeps up with his promise of a brand new jam every other Monday. The legendary, unabashedly flamboyant CeeLo Green brings that global vibe that is unmistakable (as has always been), but it is in the soulfulness, richness, and warmness of female vocalist Karla B that elevates this jam to life.
She’s got that powerhouse voice, and Ty was right to include her in this project and give her the freedom to do with it whatever she deems fit because, girl! Does she eat it up? The track takes you back to the spring or summer of 1993, and the cool music is playing on that car stereo as you vibe endlessly to it and wish it lasts you a lifetime!
The production for “We Ride” leaves nothing to be desired: lush and still infectious, laid-back yet groovy, nostalgic, and quite simply timeless. Its appeal is unforgettable; the jam haunts you to the end of the world, and you still feel its presence even in the afterlife.
It is becoming apparent that Ty Bru has another hidden talent—assembling musical avengers!
Stop whatever it is you are doing and listen to some sonic magic that will take you back to a time of your own liking…this is fresh, original, elegant, and memorably infectious.
As such, “We Ride” it till eternity, if Ty doesn’t mind!